Print + Marketing
300 dpi, CMYK, bleed and trim size…In a world revolving around digital design those terms can sound unfamiliar to some designers. Having worked for years in publishing and advertising I have experience creating a variety of printed pieces such as magazines, book covers, brochures and much more. I have overseen these projects during all stages of the creative process from beginning conceptual phase through to production and final printing.
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Client: Wordsworth Communications for UC College of Medicine
Direct Mail and Annual Sales Event Collateral for the Catawba County chapter of Habitat for Humanity. The design was driven by the established brand guidelines set by Habitat.
Campaign creation and execution of direct mail and sales materials for the Wiley Visualizing Series in partnership with National Geographic. The objective was to communicate to educators how the Wiley Visualizing Series would transport students into the exciting subjects they were learning about. A bright red school chair became the calling card for the campaign.